Made in Singapore by Super Coffeemix for the joint venture with San Miguel, this product will give market leader Nescafe a run for its money. Firstly an attractive metalized blue pack versus the dark brown motive of Nescafe will ensure shelf visibility. Pricing is competitive at P15.75. Product taste and aroma is at parity. Advertising is memorable only because of bare chested Piolo Pascual (not sure of relevance though). Distribution is slowly catching up to Nescafe on the downline outlets where more than half of the market potential is found.
My rating: Let's try it again before I finally switch!
No comments:
Post a Comment